Seth Gobin's Blog

I found Seth Gobin's blog through a Wall Street Journal article called, "15 Entrepreneur Blogs Worth Reading." Seth caught my attention because he was the founder of Yoyodyne, an interactive direct-marketing company, which was bought by Yahoo in 1998, which he was Vice-president of Direct Marketing for (I recently wrote a four page research paper on Yahoo!). He has also written thirteen books, and everyone of them has been a bestseller. He has been called "America's Greatest Marketer," by American Way Magazine, and according to his bio, his blog is the the most popular blog in the world written by a single individual. His latest company is Squidoo.com, which allows users to build a Web page about anything their passionate about.
And his latest blog post was about that: doing what your passionate about. But, he transferred this into the marketing world. "Marketing-focused almost never works, he wrote. "When you choose to make something magical instead, when you bring passion instead of calculation to your work, you're as least as likely to get it right as the guy who is selling out."
Seth's blog covers everything from powerpoints to simple marketing strategies such as "open communication." While sometimes his advise seems to be general enough to apply to everyday life,  he does sometimes talk about his company Squidoo. For example, the company recently released a magazine.
Here's the link: http://sethgodin.typepad.com/

I'm a lot more interested in this than I thought it would be.